Speetzen acknowledges they’ve fielded a lot of questions about promotions. “Yes, it is elevated,” he says flatly. “We’ve got consumers who are stressed. From a debt perspective, interest rates are high, but we also have a lot of competitors who haven’t managed their inventory with our level of discipline, which puts a lot of pressure on the market.”
Speetzen says they won’t respond to all of the channel’s promotional activity and that Polaris will not discount its newer technology. “Quite frankly, that’s not sustainable share, so we’re trying to be as disciplined as we can and make sure that we’re pointing promo in the right areas, whether that’s targeted offers to specific consumers, broad offer categories getting aggressive around financing, given that interest rates are likely to stay high for longer.”
idk, I'd assume his compensation is phat but he may have targets he has to hit for his stock options. tough environment to move big ticket non-essential toys in.
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Crnr2Crnr ·
gary6741 Newest Member ·